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Executive Vice President, Media and Fulfillment

“My mission at ICON has been to establish an expert media competency so we could work seamlessly with any agency on behalf of clients,” says Tom Bartholomew. “But I have one simple guiding principle: Before we strike any deal, I always ask the same question: ‘Is what we are about to do the right thing for the client in the long term?’” This philosophy has resulted in numerous long-term relationships with ICON, and it echoes through his team of about 100 people who acquire and manage media placements, travel and other forms of fulfillment services for ICON clients.

Mr. Bartholomew launched his career at ICON on St. Patrick’s Day 1997. Before that, he spent 10 years at Foote, Cone Belding, where he began as a media-buying assistant for the agency’s Local Broadcast Group. By the time he left, he had risen to vice president, director of account management for True North Media (formerly known as FCB). There, he purchased media and managed national accounts, including Taco Bell, Coors, Orion Pictures, Citibank, The Great Atlantic Pacific Tea Co. and Blue Cross Blue Shield. While at TN Media, Bartholomew started the media account management team and the direct-response group, established the “account-specific promotion competency” and originated TN Media’s media planning department. He says, “It was a great run, but my personality dictates a need for new ideas and opportunities.”

While at TN Media, Bartholomew had worked with another barter company on the Tropicana Orange Juice account and immediately saw that the concept had merit. Around that time, he got a call from a colleague who asked him if he would consider a career in barter. “That’s where I saw my next challenge. Back then, the barter business suffered from a poor reputation. ICON was committed to turning that around. We had a chance to do things right and make a difference in the way people perceived an entire industry.”

Bartholomew joined ICON in 1997, when the company’s media placements were less than $50 million annually. It has since grown to more than $800 million. During that time, ICON has created a digital, direct response and unwired expertise to complement its national and local TV and radio, print and out-of-home departments. He was also instrumental in facilitating the integration of ICON into the Omnicom family. Using his agency understanding, Bartholomew spends a considerable amount of time educating former peers about how barter works and the benefit it can provide to their clients.

Today, Bartholomew combines his education (BA Marketing, Montclair State) with his natural talents for persuasion, relationship-building and follow-through to seek new opportunities and build creative barter solutions for ICON clients. He also volunteers his time as a board member of Young Audiences New York, an organization that provides art programs designed to educate and inspire hundreds of thousands of kids in the New York Public School System.

Executive Team Employees

What is Corporate Barter?

The O’Reilly Artificial Intelligence email newsletter comes equipped with its O’Reilly pedigree for top level content. You’ll get weekly insight from industry insiders—plus exclusive content, offers, and more on the topic of artificial intelligence.

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Artificial intelligence doesn’t exist in a vacuum, and this is perfectly obvious to Topbots, whose content covers AI’s applications across business, design, marketing, and customer service as well as technology itself. A great choice for those with a vested interest in AI for its use in industry.

The site at which you sign up doesn’t give much away, but prepare to be surprised…

Of course, I couldn’t go without mentioning probably the best artificial intelligence email newsletter on the planet… my own!

I also cover the top news in artificial intelligence every week, and it pops into your inbox every Sunday morning, usually at 9.30am.

I take a look at the top five most shared articles of the week, adding my own thoughts and opinions, as well as some links to my own writing and other stuff on the TDMB blog where applicable. Then there’s also usually a section of my top 10 articles of the week for you to enjoy. It’s all quite non-technical and easy to read, and I like to think it’s a fun newsletter in general.

If you’re interested in signing up, just pop your details in the box below and I’ll get you on the list. There’s no data sharing or junk mail ever (because cringe) so don’t worry!

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Tranquilizers are a group of drugs used in the treatment of anxiety or sleep disorders. Tranquilizers work through calming the patient's nervous system and have many of the same effects as alcohol. Because they are so successful in reducing anxiety, tranquilizers are commonly abused. Tranquilizer withdrawal can result when the use of the drug is discontinued.

A number of withdrawal symptoms accompany the withdrawal process. These symptoms can include sweating, shaky hands, insomnia, rapid heartbeat and anxiety. The symptoms experienced with withdrawal vary in strength depending on the length of tranquilizer use or the strength of the tranquilizers taken. Tranquilizer withdrawal symptoms usually begin within 24 hours after taking the last dose. Once they begin, symptoms can last as long as two to four weeks.

Stopping tranquilizer use without experiencing strong withdrawal symptoms requires detoxification under the care of medical personnel. The detox process usually involves the introduction of an alternative tranquilizer into the patient's system that has a limited effect on the user. This alternative is then reduced slowly until the patient is drug free.

Withdrawing from Tranquilizers: Treatment Methods and Options for Help

Tranquilizer withdrawal treatment greatly increases the chances of successfully stopping the use of tranquilizers. The tapering process of withdrawal treatment can take a period of weeks to complete. A longer-acting benzodiazepine or barbiturate is commonly used as the alternative drug introduced into the patient's system for the tapering procedure.

The alternative drug is given to the patient in an initial dosage amount that is sufficient to hold off the tranquilizer withdrawal symptoms. Once the initial dosage is set, the patient is held at that dosage level for two days. This holding period gives the patient's body time to adjust to the new drug. After the adjustment period, the dosage is reduced by 10 percent each day until the amount of the dose given the patient is 10 percent of the initial dosage level. This dosage is further reduced over a period of three to four days, after which the drug is stopped completely.

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Here’s what you do:

(First, make backups of everything.)

root folder

Step 5 is the key. It tells WordPress to look to your subdirectory for how to display your entire website. Even though your old WordPress installation still exists in your root directory, it’s completely ignored since you’ve told WordPress to look at your subdirectory instead.

You do not have to edit your .htaccess file. If you were only installing WordPress in a subdirectory, and there was no WordPress installation ever in your root , then you would have to copy the .htaccess file from your subdirectory to your root. However, you already have an .htaccess file there, and there should be no reason to move or edit it.

do not

I hope all of that made sense! It took me a while to figure out this processon my own. I hope it will help someone else.

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says:
August 4, 2017 at 6:05 pm

Hah, I never would have guessed it was as simple as putting the second install in a subdirectory and then pointing it at the root when you want to “go live”. So simple!

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says:
May 27, 2018 at 7:49 am

Hi, this staging scenario is using the same DB for root current site and sub directory Staging site? The sub directory DB changes do not affect the Root DB use ? Just seems as though the DB changes for the Root would change from the sub directory changes. Obviously it works,,,, but,,, Why would changes from the sub directory not affect the Root ?

I’ve heard of using the Sub Domain approach, but it uses a new DB, importing the Files and DB from the current site. Once done, it’s the reverse. Name and save backups accordingly so you know what your working with.

So sub directory seems as logical. But shouldn’t it use a separate DB ?

Just trying to figure this DB thing out lol

Thanks

Reply
says:
May 27, 2018 at 10:21 am

Hi, They use different databases. When you install WP in the subdirectory, you create a new database for it there.

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